There’s a fabulous interview with George in the latest edition of Marie Claire.

It was a mixture of anger and inspiration that drove her to launch the all-female network of drivers and passengers earlier this year. She found that only 10% of Uber drivers and 4% of taxi drivers are women.

“My daughter had a driver who looked in the rearview mirror and licked his lips at her. I know she would love an alternative where some mumsy-figure like me would roll up in their ugg boots and pull her out of the King Street night club and drop her home,” says McEncroe, a single mother of four.