“One thing I’ve never lacked is courage, I’m not scared of failing. I’m much more scared of not having a go."

The women’s finance magazine Financy spoke with George about the growing success of Shebah

By Georgina McEncroe Mon, Sep 25th, 2017

George talks to money mag Financy

In a terrific interview, Financy talks to George McEncroe about the inspiration behind and evolution of Shebah.


“One day I was driving down Punt Road in Melbourne, thinking about Pink Cabs in London.

“I thought I reckon there would be something in this, in all these women who are in my position where they want flexible work, they’ve got a car, they’ve got some time, but not enough for full time work.

“They want to work unapologetically, they want to help young women get around, they want to support women who are at work, women who are in the corner office, or are in government or nurses doing late shifts.

“And it all sort of hit me at once I sort of felt like a mad composer for three days I sort of couldn’t sleep. I registered the business with the Australian Security and Investments Commission (ASIC), I bought a domain, I fleshed it out, I thought this is what I’m going to do.

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